Trade Development Manager

* ROLE POSITIONING AND OBJECTIVES

The Trade Development Managerat BAT Algeria will be responsible for executing trade strategies, managing budgets, and driving market growth. The role involves overseeing consumer engagement, optimizing processes, and collaborating closely with distributors to ensure successful campaign implementation. The manager will also work with cross-functional teams to identify and capitalize on new growth opportunities.

* WHAT YOU WILL BE ACCOUNTABLE FOR ?

• Integration of marketing information and market intelligence into overall business plans

• Effective integration of business and cluster plans

• Development of business and cluster strategies based on business assessment and SWOT’s – integrated into LOS delivery for company objectives.

• Develop an appropriate consumer dialogue strategy to meet business objectives using consumer and trade research data.

• Ensure for the cluster strategy the respective consumer segments and the recommended approach

• Define consumer trading terms (e.g. 121 gifts / Bonuses / Etc) in the commercial planning, following guidelines set by the Head of Trade.

• For Route to market , provide input on consumer segment requirements to the Head of Trade.

• Formulate contractual payments policy. With business partners such as agencies and customers for activations – consumer activities

• Assess business performance of BAT and competitors for respective consumer segments and cluster, in order to enhance effectiveness of developed programmes.

* ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE

• University degree in relevant field with at least 5 years of experience, FMCG experience is a plus

• Ability to multi-task in a fast pace environment

• Great interpersonal skills

• Effective influencing skills

• Strong communication and presentation skills

• Fluent in English

• Strong MS office skills, mainly Excel and Power Point

• Well organised with good time management skills