Local Marketing Manager

Job Overview:

We are looking for a dynamic and innovative Local Brand Marketing Manager to lead our marketing initiatives in Algeria.

The ideal candidate should be well-versed in digital marketing, particularly on Meta and TikTok, with a strong ability to build and manage media matrices. This position demands an energetic, forward-thinking individual who can drive the brand’s presence and growth through modern, youth-oriented marketing strategies.

Key Responsibilities:

• Lead the development and execution of marketing strategies for the brand in Algeria.

• Manage and optimize digital marketing campaigns on Meta, TikTok, and other relevant platforms. Build and maintain a strong media matrix, identifying and establishing relationships with key media partners.

• Work closely with internal teams and external agencies to coordinate marketing activities, ensuring efficiency and timely delivery.

• Collaborate with external KOLs and influencers to ensure effective brand representation and collaboration. Manage and negotiate contracts with agencies and external partners, ensuring competitive pricing and maximum ROI.

• Maintain consistent communication with sponsored teams, ensuring smooth collaboration and managing external pressures related to efficiency and timelines.

• Track and report on the effectiveness of marketing campaigns and make recommendations for continuous improvement.

• Ensure alignment with global brand guidelines while adapting to the local market’s needs.

Qualifications:

• Proven experience in digital marketing, especially on Meta (Facebook/Instagram) and TikTok platforms.

• Strong understanding of modern, youth-focused marketing strategies and trends.

• Excellent media matrix building and negotiation skills. Strong communication and interpersonal skills, capable of managing both internal teams and external partnerships.

• Ability to manage multiple projects and work in a fast-paced environment.

• Experience working with agencies and KOLs to drive successful campaigns.

• Strong internal management skills with the ability to oversee and motivate teams. Familiarity with the Algerian market and its digital landscape is a plus.

Ideal Candidate:

• We are seeking a proactive, forward-thinking individual who is passionate about innovation in marketing.

• The candidate should have a fresh perspective on digital marketing trends and the ability to execute campaigns that resonate with young, modern consumers.

• A traditional or outdated marketing approach will not align with the pace and spirit of our brand.

• We are looking for someone who can navigate both internal management and external collaborations efficiently.

• Fluency in English is mandatory