Corporate Marketing Manager

Position Summary:

The Corporate Marketing Manager will lead the development and execution of strategic marketing plans that position the company as a market leader in customer electronics. This role combines creative leadership with data-driven decision-making, ensuring that all marketing activities are aligned with business objectives and resonate with our target audiences globally.

Position Responsibilities:

• Develop and execute comprehensive corporate marketing strategies that reinforce the brand’s positioning and support revenue growth.
• Oversee brand management, ensuring consistency across all communications, campaigns, and touchpoints globally
• Lead integrated marketing campaigns, including digital, content, events, PR, and advertising, tailored to customer electronics markets.
• Monitor performance metrics and KPIs, delivering actionable insights and regular reporting to leadership.
• Provide strategic direction and guidance to the local agency, ensuring alignment with business objectives.
• Oversee end-to-end campaign development, leveraging data-driven insights to optimize performance and maximize ROI.
• Manage the corporate marketing budget, ensuring efficient allocation of resources for maximum impact.
• Analyze campaign data daily and use insights to continuously optimize campaigns for better efficiency and effectiveness.
• Conduct A/B testing to refine messaging, creative assets, and targeting strategies to improve conversion rates.
• Present campaign strategies, performance reports, and actionable insights to regional stakeholders and the MENA office.
• Collaborate with external agencies and vendors to ensure high-quality and timely delivery of campaigns.
• Manage campaigns across platforms like Meta Ads, Google Ads, and others, ensuring efficient budget allocation and maximum performance.
• Monitor performance metrics and KPIs, delivering actionable insights and regular reporting to leadership.

Requirements and Qualifications (Experience, Education, Licensure & language skills)

• Bachelor’s degree in Marketing or a related field

• 6+ years of progressive experience in marketing, preferably within the consumer electronics or technology sectors.

• Strong understanding of market dynamics and technology

• Excellent communication, presentation, and interpersonal skills

• Must be system-oriented as well as computer-literate and an advanced user of MS-Office applications (Word, Excel, PowerPoint, Outlook)

• Fluent in English, Arabic, and French is a plus

• Strong understanding of digital marketing, brand strategy, and customer-centric content development.