Multi Property Director of Sales & Marketing

CORE WORK ACTIVITIES

Developing & Executing Sales and Marketing Strategies

• Develops sales goals and strategies and ensures alignment with the brand business strategy.

• Executes the sales strategy and ensures individual booking goals are met for both self and staff.

• Coaches leaders of revenue generating departments in developing effective revenue strategies and setting aggressive goals that will drive the property's financial performance.

• Ensures the development of a strategic account plan for the demand generators in the market.

• Determines and develops marketing communication activities, in conjunction with Regional Marketing Communications.

• Provides customer intelligence in evaluating the market and economic trends that may lead to changes in sales strategy to meet or exceed customer expectations.

• Reviews the STAR report, competitive shopping reports and uses other resources to maintain an awareness of each property’s market position.

• Researches competitor’s sales team strategies to identify ways to grow occupancy and RevPAR and increase market share.

• Attends sales strategy meetings to provide input on weekly and overall sales strategy.

• Suggests innovative marketing ideas and proactively develops deployment strategies to continue to grow market share for each property.

 Maximizing Revenue & Managing Profitability

• Evaluates and supports market sales account deployment.

• Monitors and evaluates event booking and market sales performance for each property.

• Ensures Sales teams understands and are leveraging customer/guest demand engines to full potential.

• Ensures focus is on proactive selling as well as reactive selling.

• Participates in sales calls with members of the Sales and Marketing teams to acquire new business and/or close on business.

 Managing Public Relations

• Develops strong community and public relations by ensuring property participation in local, regional and national tradeshows and client events.

• Identifies public relations opportunities and coordinates activities to augment the overall marketing communication strategy.

• Supports the General Managers by coordinating crisis communications.

 Building Successful Relationships

• Develops strong partnerships with local organizations to further increase brand/product awareness.

• Develops and manages internal key stakeholder relationships.

• Serves as the sales contact for the General Managers, property leadership teams, event booking, and market sales leaders.

• Serves as the property sales liaison with market sales/cluster sales, Event Booking, Revenue Management, Event Management, Regional Marketing Communications and other property departments as appropriate.

• Serves as property authority on sales processes and sales contracts.

 Ensuring Exceptional Customer Service

• Serves as the sales contact for customers; serves as the customer advocate.

• Participates in and practices daily service basics of the brand.

• Executes exemplary customer/guest service to drive customer/guest satisfaction and loyalty by assisting the customer/guest and ensuring their satisfaction before and during their program/event.

• Serves the customer by understanding their needs and recommending the appropriate features and services that best meet their needs and exceed their expectations, while building a relationship and loyalty to the property and the brand.

• Gains understanding of each property’s primary target customer and service expectations; serves the customer by understanding their business, business issues and concerns, to offer better business solution both prior to, and during the program/event.

• Executes and supports Customer Service Standards and property’s Brand Standards.

 Additional Responsibilities

• Works with Human Resources, Engineering and Loss Prevention to ensure compliance with all applicable regulations and/or union requirements.

• Executes and supports the operational aspects of business booked (e.g., generating proposal, writing contract, customer correspondence).