B2B Marketing Specialist

Step into the innovative world of LG Electronics. As a global leader in technology, LG Electronics is dedicated to creating innovative solutions for a better life. Our brand promise, 'Life's Good', embodies our commitment to ensuring a happier, better life for all.

With a rich history spanning over six decades and a global presence of more than 100 subsidiaries, we operate on a truly global scale. Since our establishment in 1958, our dedication to enhancing lives worldwide through innovative products has remained unwavering. Our business domains include Home Appliance & Air Solution, Home Entertainment, Vehicle Components Solutions, and Business Solutions.

Our management philosophy, "Jeong-do Management," embodies our commitment to high ethical standards and transparent operations. Grounded in the principles of 'Customer-Value Creation' and 'People-Oriented Management', these values shape our corporate culture, fostering creativity, diversity, and integrity. At LG, we believe in the power of collective wisdom, fostering a collaborative work environment.

Join us and become a part of a company that is not just about creating solutions for a better life, because at LG, Life's Good.

PRINCIPAL RESPONSIBILITIES :

• Liaise with advertising and promotions specialists to design sales campaigns and sales collateral for the product/service that are effective and appropriate for the target audience.
• Conduct market research, oversee product development and design, set prices, launch new products, oversee advertising campaigns, and monitor sales performance to effectively market assigned products/services.
• Monitor, analyse, and evaluate domestic and international market trends, consumer behaviour and competitor activity to identify market opportunities for the product/service.
• Monitor, analyse, and evaluate product performance and customer feedback to generate new product ideas. Identify product/service changes to meet customer needs. Liaise with other areas of the organisation (e.g., production, R&D) to implement these changes.
• Prepare sales forecasts and budgets; monitor sales volume, revenues and costs against forecasts. Adapt plans to improve the sales performance of the product/service.

KNOWLEDGE, SKILLS AND ABILITIES :

• Love both strategy and execution.
• College or University Degree in Marketing or Digital;
• Strong multi-tasking & project management skills, comfortable in a fast-paced environment;
• Strong communication skills, detail oriented;
• Data-driven mindset - you love numbers and figuring out what they mean;
• Curious and creative - you’re a problem solver who loves to try new things;
• Highly motivated with strong self-management;
• Ability to work independently and collaboratively;
• Possess passion for tech and innovation;

RELEVANT EXPERIENCE :

• 2-4 years relevant work experience within digital at a manufacturer, retailer, advertising, marketing or interactive firm