Trade Marketing Manager

Job purpose

• Bridges the gap between the sales and marketing departments. develops and implement strategies to increase product visibility and market share within distribution channels. Ensures products are are effectively promoted and positioned in the marketplace to drive sales and brand loyalty.

Role

1. Liaison Between Sales and Marketing:

• Collaborates with sales teams to align marketing strategies with sales goals.
• Acts as a communication channel between product/brand marketing teams and the field sales force.
• Build a strong and consistent a yearly master plan.

1. Brand Advocate at Trade Level:

• Ensures that products are represented consistently across retail, wholesale, and distribution channels.

1. Data-Driven Strategist:

• Uses market and sales data to design campaigns and promotions that improve sales performance.
• Monitors competitors' activities in trade channels.

1. Budget Manager:

• Allocates trade marketing budgets effectively for promotional activities and incentives.

I. Key Responsibilities

1. Strategy Development

• Develop trade marketing strategies tailored to Modern Trade, Retail and Wholesale channels.
• Create annual trade marketing plans to achieve brand goals and sales targets.

2. Campaign Execution

• Plan and execute in-store promotions, product launches, and merchandising activities.
• Collaborate with the sales team to implement trade-specific campaigns aligned with overall marketing initiatives.

3. Retailer & Channel Management

• Build and maintain relationships with key retailers and distributors.
• Negotiate shelf space, pricing, and promotional opportunities with trade partners.

4. Market Analysis

• Analyze market trends and competitor activities to inform marketing strategies.
• Track performance metrics for campaigns and report ROI to stakeholders.

5. Budget Management

• Manage trade marketing budgets, ensuring efficient allocation of resources.
• Monitor spending to stay within budget and deliver cost-effective campaigns.

6. Team Collaboration

• Work closely with the sales team to align trade marketing strategies with sales objectives.
• Coordinate with brand marketing teams for consistency in messaging and branding.

7. Point of Sale (POS) Materials

• Design and distribute effective POS materials, including displays, posters, Banners, Floor stickers, Shelf talkers, Digital displays, Seasonal Decorations, Flyers and Brochures.
• Ensure materials are optimized for maximum visibility and consumer engagement.

8.Training & Support

• Train sales staff and retailer teams on product benefits, positioning, and marketing strategies.
• Provide ongoing support to ensure promotional success in the trade environment.

sequential no.

IV. Required Skills & Qualifications

time in %

• Education: Bachelor’s degree in marketing, Business Administration, or related field. MBA preferred for senior roles.
• Experience: 3-5 years of experience in trade marketing, sales, or brand management. Familiarity with FMCG, retail, or Beauty Business is a plus.
• Skills:
  • Strong analytical and strategic thinking abilities.
  • Excellent communication and interpersonal skills.
  • Knowledge of retail dynamics and trade channels.
  • Creativity in developing effective campaigns.
  • Work Environment
  • Combination of office work and field visits to retail outlets.
  • Collaboration with multiple stakeholders, including sales teams, marketing teams, and external partners.

This role offers opportunities to shape brand visibility at the retail level and directly impact sales growth. A successful Trade Marketing professional combines creativity with data-driven decision-making to execute impactful campaigns.