Assistant Brand Manager – Medical Channel Specialist & Brand Activation

Key Responsibilities:

Medical Channel Management:

• Develop and implement strategies to enhance brand visibility within medical institutions, hospitals, pharmacies, and healthcare professionals.

• Build and maintain strong relationships with HCPs, including doctors, pharmacists, and key opinion leaders (KOLs), to drive product awareness and advocacy.

• Collaborate with the sales team to ensure effective brand positioning and messaging in the medical field.

• Monitor and analyze market trends, competitor activities, and customer insights within the healthcare sector.

Brand Activation & Marketing Campaigns:

• Plan and execute brand activation initiatives such as product launches, sponsorships, medical conferences, and professional seminars.

• Develop promotional materials tailored for medical professionals and ensure alignment with regulatory guidelines.

• Coordinate digital and offline campaigns targeted at HCPs and other medical stakeholders.

• Work with agencies and internal teams to create compelling marketing content,presentations, and training materials.

  Cross-functional Collaboration

• Collaborate with sales, regulatory, and medical affairs teams to ensure compliance and brand alignment in all activities.

• Support training programs for sales and medical representatives to enhance product knowledge and communication strategies.

• Assist in the development of key presentations, reports, and performance analysis for internal stakeholders.

  Performance Tracking & Reporting:

• Monitor key performance indicators (KPIs) for brand performance in medical channels.

• Conduct market research and analyze feedback from HCPs to optimize branding strategies.

• Provide data-driven recommendations to enhance brand performance in the medical channel.

  Qualifications & Expérience:

• Education: Bachelor’s degree in marketing, Business Administration, Pharmacy, or a related

  field.

• Experience: 2-4 years of experience in brand management, medical marketing, or

  pharmaceutical sales/marketing.

• Industry Knowledge: Strong understanding of the healthcare, pharmaceutical, or medical device industry.

  Skills Required:

• Excellent communication and relationship-building skills.

• Strong project management and organizational skills

• Ability to analyze market data and translate insights into actionable strategies

• Experience in event planning and execution.

• Knowledge of regulatory guidelines in medical marketing is a plus.