Geo Analytics & Data Science Administrator

Définition du poste :

Leverage geospatial data to optimize market coverage, POS network efficiency and commercial performance. Build geo-intelligence insights to support Marketing and Go-to-Market strategies. Analyze territories, customer distribution and competition to identify growth opportunities. Act as the geospatial expert within the Marketing department.

Taches Principales :

· Map and analyze POS networks, customer distribution, coverage and market potential.

· Perform territory segmentation, catchment area studies and location optimization.

· Identify gaps in presence, underserved areas and expansion opportunities.

· Produce geo-based performance dashboards and heatmaps for sales, market share and boosts.

· Support marketing campaigns with geo-targeting and regional performance insights.

· Collaborate with Commercial, Network and Data teams to align geo insights with strategy.

· Ensure data quality, consistency and standardization of geospatial information.

Conditions d’Accès : Master’s in Geomatics, Business Analytics & Big Data Anlytics related field.

Experience working with cross-functional teams.

Strong understanding of commercial performance KPIs and market dynamics.

3–5 years of experience in Geo-analytics,Big Data analytics

Compétences :

Liées au métier :

· GIS Tools: ArcGIS, QGIS, spatial analysis, geocoding, buffers, heatmaps.

· Geo-Analytics Techniques: territory segmentation, catchment analysis, location scoring, accessibility.

· Business Insight: POS performance, market share, demographics, competition landscape.

· Data Handling: basic SQL, Excel/BI tools, integration of internal & external geo data.

· Communication: clear storytelling, visualization, stakeholder alignment.

· Result-oriented mindset: ability to translate geo insights into concrete business actions.