Data and Geomarketing specialist

Responsibility 1

Market Analysis

• Supports the country / city / area vision development with country, zone and city analysis
• Defines and keeps track of catchment areas and estimates its omni-commerce sport market size and growth opportunities
• Defines and evaluates location specific performance criteria for different formats of existing and potential point of sales
• Provides geographical analysis and support for different point of sales about customer needs, behaviour and traffic patterns
• Performs territorial, site, cannibalization and competition analysis using Geographic Information System (GIS) mapping technologies based on a variety of data sources including demographic, economical, spatial, till survey and membership data
• Supports feasibility studies and site selections for new store openings and decision making processes for renewal, downsizing, extension, relocation or closing of existing stores

Responsibility 2

Business Development

*** Estimates the potential omni turnover and market share targets of new store openings and keeps track of country, cities and stores omni performances versus budget / forecast with spatial visualization (growth reporting)** *** Identifies methodologies to use data for business decisions to support business development leaders** *** Develops and maintains a database for prospect cities, catchments and sites**

Responsibility 3

Implement data driven approach

*** Develops solutions, identifies specific needs and provides data insights within the organization using GIS resources** *** Push for automation on data processes (eg. Data lake into applications, using Python code instead of excel, etc.) Ensures and manages the quality and accessibility of the data** *** Performs all aspects related to continuous improvement and analytical review of GIS resources** *** Implements, trains and guides stakeholders on data driven market analysis** *** Collaborates with global peers to facilitate the integration of United Real Estate’s objectives, tools and process**