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Our Mission : We exist to provide our customers and people with an entertaining and exciting way of life. AZADEA Group is a premier lifestyle retail company that owns and operates more than 40 leading international franchise concepts across the Middle East and Africa. Since its inception in 1978, the Group has grown a substantial chain of stores representing leading international brand names in fashion and accessories, food and beverage, home furnishings, sporting goods, multimedia and beauty and cosmetics. With over 10,000 employees, the company boasts a solid infrastructure overseeing more than 550 stores spread across 13 countries including Algeria, Bahrain, Cyprus, Egypt, Ghana, Jordan, Saudi Arabia, Kenya, Kuwait, Lebanon, Oman, Qatar and United Arab Emirates.