Lieu de travail
Kouba
Secteur d'activité
Services
Date d'expiration
12 juillet
Niveau de poste
Débutant / Junior
Nombre de postes
1 poste ouvert
Type de contrat
CDD Ou Mission
Niveau d'étude (diplome)
Licence (LMD), Bac + 3 | TS Bac +2 | Baccalauréat
We’re looking for a dynamic Product Marketing Specialist to join our team and drive the success of our mobile products in the Algerian market. This role is all about turning product features into customer benefits, leading impactful campaigns, and ensuring our brand stays ahead in a competitive industry.
Key Responsibilities
1. Product Competitive Insights
Data Intelligence: Gather and regularly update comprehensive product data, technical specifications, and life-cycle information from the mobile industry.
Retail & Channel Monitoring: Track competitors' frontline retail movements, including pricing fluctuations, promotional activities (gifts/discounts), and Point of Sale Materials (POSM) execution in the local market.
Competitive Analysis: Conduct in-depth competitive analysis and benchmark comparisons against competitor market movements to identify market gaps.
Market Trend Tracking: Monitor smartphone market trends, including 5G developments, emerging technologies, and shifts in local market dynamics.
2. Consumer Research & Insights
Field Execution: Execute useroriented research methodologies, focusing on frontline execution such as street interviews, quantitative surveys, and in-depth qualitative studies.
Omnichannel Feedback: Collect direct consumer feedback on product design, color preferences, brand perception, and specific usage scenarios across both offline field visits and online platforms (social media/e-commerce).
Data Quality Management: Ensure the validity, accuracy, and integrity of all raw data collected from local consumer surveys and field interviews.
Actionable Insights: Analyze consumer behavior and refine user profiles to deliver structured, data-backed recommendations and reports for the overarching GTM strategy
What We’re Looking For
2–4 years of experience in product marketing (mobile phones or consumer electronics preferred).
Strong analytical and communication skills.
Knowledge of mobile technology and Algerian retail dynamics.
Bachelor’s degree in Marketing, Business, or related field.
Fluent in English.
Emploitic est un établissement de placement agréé par l'état et par l'ANEM sur la wilaya d'Alger. Cette annonce est diffusée à titre informatif et promotionnel
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